Marketing & Advertising
Marketing & Advertising is one of 30+ university majors covered by NorthVoy's free academic guidance platform. Graduates typically earn $45,000–$120,000 per year, with projected job growth of 10% (Average).
Key skills you will develop
- Brand Strategy & Positioning
- Consumer Psychology
- Digital Marketing (SEO / Paid Media)
- Campaign Planning & Analytics
- Creative Copywriting
Career paths
- Marketing Manager
- Brand Strategist
- Digital Marketing Specialist
- Advertising Creative
- Market Research Analyst
- Chief Marketing Officer
Salary and job outlook
Graduates typically earn $45,000–$120,000 per year, with projected job growth of 10% (Average).
Highest-paying roles: CMO, Growth Director, Brand Strategist.
Best countries to study Marketing & Advertising
- United Kingdom
- United States
- Netherlands
- Australia
- Canada
- Germany
Top universities
- University of Amsterdam (Netherlands)
- Tilburg University (Netherlands)
- Maastricht University (Netherlands)
- University of Mannheim (Germany)
- University of Edinburgh (UK)
- University of Melbourne (Australia)
- McGill University (Canada)
- Dublin City University (Ireland)
- London Business School (UK)
- Northwestern University Kellogg (USA)
- HEC Paris (France)
- University of Oxford (UK)
- New York University Stern (USA)
How to get started
- Complete Google's free Digital Marketing Certificate on Skillshop — it's industry-recognized and practical.
- Launch a social media page or small campaign on a topic you care about and analyze what works.
- Explore Marketing, Advertising, Business, or Communications programs.
Your first project
Create a mock marketing campaign for a local business or cause you care about. Include: a target audience profile, a key message, two social media posts with visuals, and a one-paragraph rationale explaining why your approach will resonate.
12-month action plan
Jan–Mar: Understand Marketing Basics
- Complete Google's free Digital Marketing Fundamentals certificate (Skillshop)
- Study one brand you admire — how do they position themselves vs. competitors?
- Learn the 4 Ps of marketing and apply them to a real brand
Apr–Jun: Create & Test
- Launch a social media account on a topic you care about — grow it intentionally
- Write 10 pieces of copy (ads, captions, taglines) and analyze what performs best
- Learn basic analytics: Google Analytics (free), social media insights, email open rates
Jul–Sep: Study Consumer Psychology
- Read 'Influence' by Cialdini — understanding persuasion is central to marketing
- Analyze 5 advertising campaigns: what emotional trigger does each one use?
- Learn SEO basics using Moz's free Beginner's Guide to SEO
Oct–Dec: Build a Portfolio
- Document your campaigns, copy, and analytics results in a marketing portfolio
- Research Marketing, Communications, or Business programs
- Write a personal statement that highlights your creativity, commercial awareness, and analytical approach
Study cost: Low–Moderate.
Take the free quiz to see whether Marketing & Advertising matches your profile.